BRANDS ENTERING AUSTRALIA – Sales Performance Agency

Your brand. The Australian market. Our dedicated sales team.

We represent international industrial brands in Australia, getting your product in front of the right buyers, in the right sectors, with a dedicated team on the ground every day.

If you have built a brand ready for Australia but do not have a sales team here, we are the team for you.

We represent international brands across Australia’s most competitive and highest-value industrial sectors. Mining, civil construction, heavy equipment, plant hire, engineering, technology, and logistics. We prospect. We pitch. We close. And we stay after the sale to make sure your first Australian client becomes your second, third, and fourth.

ON THE GROUND

A dedicated Australian sales team.

Do not take our word for it.

When we started working together, I was doing $30,000 a month. Within six months, we were averaging $250,000. Four years later, I had a business I could sell. Best decision I ever made.

Director, Australian Construction Supply Company

We were hesitant to enter the Australian market. We had heard it was tough for international companies to break through. Sales Performance Agency made it possible. They got our foot in the door, and we are already growing our market share.

Management, Chinese Technology Company

$9.6M

Sales generated for one client

7 yrs

Inside the Australian industry

3

International companies represented

8

Sectors of direct experience

The brands we work with

We work with every international brand that operates in the industrial, mining, civil construction, heavy equipment, plant hire, engineering, technology, or logistics space and has the working capital to back a serious Australian market entry. If your product is competitive and your company is ready to commit, we want to talk to you.

Heavy equipment and mining machinery

Excavators, haul trucks, loaders, dozers, drill rigs, cranes, and the full range of heavy plant. Australian mining and construction operators are actively replacing incumbent Western suppliers with competitive international alternatives. If your equipment is proven in comparable environments, the Atacama, the Chinese industrial belt, European construction markets, it has a commercial case in Australia. We make that case on your behalf.

Mining equipment parts and consumables

Wear parts, mill liners, conveyor components, slurry pump parts, blasting consumables, and site maintenance solutions. High-volume, recurring procurement at every Australian Tier 1 mining operation. If your parts are competitive on quality and price, the volume of repeat business available here is significant. We are already working in this space with a Chilean mining equipment parts company.

Industrial plant and processing equipment

Mineral processing plant, crushing and screening equipment, flotation systems, ball mills, SAG mills, pumps, and conveyor systems. Australia's gold, iron ore, lithium, and copper operations run on this equipment, which is replaced on a cycle. We get your brand into those replacement conversations before the incumbent locks in the order.

Civil construction and plant hire equipment

Road machinery, compactors, concrete equipment, tunnelling plant, and modular construction systems. Australia's $242 billion infrastructure pipeline is generating sustained demand for heavy plant on short to medium-term hire agreements. We place international brands directly into these projects.

Robotics and automation technology

Industrial robotics, autonomous systems, site automation technology, and remote operations solutions. Australian mining and construction operators are among the world's most aggressive adopters of automation, driven by skills shortages and strict safety requirements. We are currently representing a French technology company in exactly this space.

Industrial technology and site safety systems

Fleet management technology, remote monitoring, site safety systems, communications infrastructure, and operational efficiency software. The global market for mining technology solutions is projected to grow to nearly USD $10 billion by 2032. Your technology brand needs a local sales team that knows how to get in front of the decision-makers.

Engineering and technical services

Geotechnical consulting, environmental management, mine closure planning, water engineering, structural design, and project management. International engineering firms, particularly from Chile and South America, bring directly transferable expertise that Australian project owners recognise and value immediately.

Logistics and supply chain equipment

Heavy transport solutions, port handling equipment, bulk logistics systems, and integrated supply chain technology. Australia's remote mining and infrastructure operations rely on supply chains among the most complex in the world. The operators running them are actively sourcing competitive international equipment and technology.

What we do for your brand

We are not a distributor. We do not buy and resell your product. We are your dedicated Australian sales
team. We represent your brand, bring it to market, and sell it on your behalf.

01

We learn your product

We learn your product before we make a single call. By the time we walk through a buyer’s door, we have the product knowledge to hold the room. Answering the hard questions without hesitation, handling objections without calling you back, and representing your brand with the confidence of someone who has lived with it.

02

We prospect, pitch, and clos

We prospect for the right buyers in your sector. We book and attend meetings with procurement managers, project directors, and supply chain leads at Australian mining, construction, and industrial operators. We pitch your brand, handle the objections, and manage every follow-up until we have a result. After the sale, we stay. Your Australian clients have a local number to call, and we answer it.

03

Two package structures

We operate across two package structures. Market Entry for brands building their Australian pipeline from scratch, and Market Acceleration for brands ready to move with a complete three-person sales team. Every engagement includes a National Sales Manager, and every client regardless of package gets dedicated attention. Not a shared resource. Not a call centre.

Brands we are currently representing

A Chinese technology company.

Australian market entry in progress. Prospecting, meetings, and full commercial representation on the ground.

A Chilean mining equipment parts company.

Restructuring their Australian market approach and positioning their product for the right buyers.

A French technology company.

Successfully onboarded and operational. Australian sales presence built and running.

Three brands. Three sectors. One sales team. Room for the right company.

Every month you wait is a month your competitors are not waiting.

The brands that establish Australian buyer relationships now will own the procurement trust and reference site credibility that define market position for years to come.

If you have already decided Australia is the next market, the only question left is who you trust to sell it for you.

¿Tu marca quiere entrar al mercado australiano? Hablemos. →