- Sectors · Australia
Five sectors. Seven years inside them. One job: selling your product to the right Australian buyers.
We do not work across every industry. We work across five industries that most sales agencies have never set foot in. That is the point. That is what you are hiring.
- On the ground · Australia
- Market context strip
$18B+
Australian mining equipment market by 2033
$242B
Public infrastructure pipeline
50%+
Of Pilbara haul movements now autonomous
7 yrs
Inside Australian industry
5
Sectors with direct commercial experience
Inside, not outside.
01
Sector 01
Mining and heavy equipment
The Australian mining equipment market reached USD $9.6 billion in 2024 and is expected to grow to USD $18 billion by 2033. Iron ore in WA, coal and gold in QLD, and a rapidly expanding critical minerals sector are generating sustained procurement demand across the board.
By mid-2025, autonomous trucks accounted for more than half of haul movements across the Pilbara. BHP announced a co-development of a battery-ready fleet with XCMG in June 2025. The market is actively replacing incumbent Western suppliers with competitive international alternatives. We are the dedicated sales team that brings those alternatives to the right buyers.
We do not manage your marketing. We do not write your tender submissions. We prospect for buyers, book the meetings, learn your product before we walk in, and follow up until we have a result.
Products: haul trucks, excavators, loaders, drill rigs, mineral processing equipment, wear parts, mill liners, equipment parts and consumables, underground EVs, explosives and blasting services
02
Sector 02
Civil construction and plant hire
Australia’s public infrastructure pipeline stands at $242 billion and has grown by 14% in the past year. Road, rail, tunnelling, port, and renewable energy projects are generating sustained demand for heavy plant on short to medium-term hire agreements and for the civil construction equipment and materials that deliver them.
We place equipment from international manufacturers directly into major Australian infrastructure projects, prospecting across head contractors, plant hire coordinators, and state and federal government procurement teams.
Products: excavators, cranes, compactors, road machinery, tunnelling equipment, structural steel, modular construction plant, site infrastructure
03
Sector 03
Engineering and technical services
Australian mining and construction operations rely heavily on specialist engineering services. Geotechnical consulting, environmental management, mine closure planning, water engineering, and project management. International engineering firms, particularly from Chile and South America, bring directly transferable expertise that Australian project owners recognise immediately.
We represent international engineering firms to the project owners and procurement managers who engage them, from early feasibility through to construction support and operational technical services.
Services: geotechnical and slope stability, environmental engineering, mine closure, water management, tailings management, structural design, project management
04
Sector 04
Industrial technology and site safety
Australia’s mining and construction operators invest heavily in technology that reduces dependence on manual labour and meets strict occupational safety requirements. The global market for mining technology is growing from USD $2.6 billion to nearly $10 billion by 2032. Australian Tier 1 operators are at the forefront of adoption and actively sourcing from international providers.
The sales barrier for technology companies is identical to that for equipment. You need a dedicated sales team that knows the buyers, learns your product before walking in the door, and does the work every day. That is us.
We represent international engineering firms to the project owners and procurement managers who engage them, from early feasibility through to construction support and operational technical services.
Products: fleet management systems, remote monitoring, site safety technology, communications infrastructure, maintenance management software, electrification systems, robotics and automation
05
Sector 05
Logistics and supply chain
The supply chains serving Australia’s remote mining and construction operations are among the most logistically complex in the world. International providers of heavy transport, port handling equipment, and integrated logistics technology have a clear and largely underpenetrated opportunity here.
Australia’s major ports, Port Hedland, Dampier, Gladstone, and Newcastle, are expanding bulk handling capacity and actively sourcing international equipment and technology to meet growing throughput demands.
Products: heavy transport solutions, port handling equipment, bulk logistics systems, supply chain technology, remote site logistics and supply management
Is your sector not listed? Talk to us.
If your company operates in the industrial, mining, civil construction, heavy equipment, plant hire, engineering, technology, or logistics space and you have the working capital to back a serious Australian market entry, we want to talk to you. We will tell you honestly in five minutes whether your product fits and what we could do with it.
"We prospect. We pitch. We close. Every day."
— The Sales Performance Agency commitment
Ready to put your product in front of Australian buyers?
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