- About Sales Performance Agency
We are not consultants. We are not a market entry firm. We are your dedicated Australian sales team.
Sales Performance Agency was built on a simple idea. International companies with strong products need someone in Australia who will actually pick up the phone and sell for them. Not advise. Not strategise. Sell.
- Inside the industries that matter
Seven years working inside Australia’s mining, civil construction, heavy equipment, plant hire, engineering, technology, and logistics sectors gave us a direct understanding of how procurement decisions are made here. Who makes them, how they think, and what it takes to get a new international supplier into serious commercial consideration. We know the industries. We know how buyers work. And we know how to prospect our way to the right person, even when we do not know them yet.
We are not a call centre. We are not a shared resource, juggling your product alongside dozens of others. When you engage Sales Performance Agency, you get a dedicated sales team, structured the way a high-performing internal sales operation would be. The team is already built, already operational, and already inside the market. The companies that win in Australia are the ones that move with the right team behind them from day one.
$9.6M
Sales generated for one client
7 yrs
Inside the Australian industry
3
International companies represented
5
Sectors of direct experience
- About Us
A foundation built on
apprenticeship, action, and
accountability.
Seven years ago, I started my career in Australian mining, civil construction, heavy equipment, plant hire, engineering, technology, and logistics industry. Before that, I did something most people skip. I served an apprenticeship under a business coach. For eight months, I worked for free under him, and he taught me how to sell, account management, customer service and how to become unique in your own way, find your voice and lead with respect and understanding. He taught me one thing above everything else: selling is not manipulation. It is helping someone get exactly what they want.
That philosophy came from the greats. Zig Ziglar. Jim Rohn. The principle of action selling. The idea that the best salespeople do not push. They listen, they understand, and they guide. That foundation changed how I approached every client, every conversation, and every deal I have ever worked.
My first client was a construction supply company just breaking ground in Queensland. They were doing $20,000 to $30,000 a month when we started. Within six months, monthly revenue averaged between $200,000 and $250,000. In the strongest months, it pushed between $350,000 and $490,000. Over four years, we generated over $9.6 million in total sales. The owner successfully exited and sold his business.
After that, I took on roles such as Sales Manager and Buskess development Manager at a couple of companies across different industries. I learned how Australian procurement worked from the inside. I learned what buyers needed to hear, how decisions were made, and what it took to get a new product taken seriously in a market that runs on relationships.
That experience became the foundation for Sales Performance Agency. I built this to do one thing: give international companies a dedicated Australian sales team that already knows the market, already understands the industries, and is ready to sell from day one.
We currently represent a Chinese technology company, a Chilean mining equipment parts company, and a French robotics company. Each is at a different stage of breaking into the Australian market. Each has one thing in common. A dedicated team working on their pipeline every single day.
That is who we are. That is what we do.
- Our Reason
Why we built this
Most outsourced sales agencies work across technology, finance, and healthcare. They have never been on a mine site. They have never sat in a plant hire tender. They do not know the difference between a Tier 1 operator and a Tier 2 contractor, or why it matters when approaching the first conversation.
We built Sales Performance Agency specifically for international companies entering the industries that generic agencies cannot serve. Mining, heavy equipment, civil construction, plant hire, engineering services, industrial technology, and logistics. These are the sectors we have spent seven years inside. They are the sectors where we understand the buyers, know the procurement cycles, and can build the pipeline your product needs.
- Track record
What we have done
$9.6M
One client. Five years. $30,000 a month when we started. $250,000 a month within six months. $9.6 million in total sales generated over the life of the engagement. And by the end, a business the owner could sell.
That is not a market entry story. That is a sales story. And it is the only kind of story that matters when you are deciding who to trust with your product in a market you cannot see into from the other side of the world.
Built from the ground up
We took an Australian construction supply company from a standing start and built their commercial pipeline from the ground up. Every call made, every meeting booked, every follow-up sent, every account managed after the sale closed. No handoffs. No reports. No strategy sessions. Just five years of consistent, daily sales work that turned $30,000 months into $9.6 million in revenue. And a business worth selling.
We did not just grow his sales. We built something worth selling.
Live engagement
We are currently representing a Chinese technology company entering the Australian market for the first time. We are prospecting for buyers, booking meetings, and managing the full commercial relationship on the ground. This is live, active sales work. Happening right now.
- Client voice
Do not take our word for it.
- Working with us
What working with us
actually looks like
01
You get a dedicated Australian sales team, sized for where you are.
We offer two team structures. The Market Entry package pairs a National Sales Manager with a dedicated SDR. The right structure for a company building its Australian pipeline from scratch. The Market Acceleration package adds a dedicated BDM, giving you a complete three-person team that handles every stage of the sales cycle from cold outreach to a signed contract. Both packages give you a fully operational Australian sales presence from day one. No hiring. No onboarding. No ramp-up. You tell us your product and your target market. We get to work.
02
We find the buyers and we go after them.
Seven years inside Australian mining, civil construction, heavy equipment, plant hire, engineering, technology, and logistics means we understand how procurement decisions are made. Who sits in the room, what they need to hear, and what will end a deal before it starts. We do not walk in with a pre-existing contact list and call it done. We prospect deliberately and persistently. Cold calls, warm follow-ups, industry events, LinkedIn, whatever it takes, with the specific goal of building the relationships your product needs. We know how to identify the right buyer, earn their attention, and convert that into a conversation worth having. That is the work. It is what we do every day.
03
We learn your product before we make a single call.
We immerse ourselves in what you make, how it works, how it competes, and what sets it apart. By the time we walk through a buyer's door, we have the product knowledge to hold the room. Answering the hard questions without hesitation, handling objections without calling you back, and representing your product with the confidence of someone who has lived with it. When we walk in, we are ready. When we represent you, we represent you completely.
04
We stay after the sale. And your clients feel the difference.
Once a contract is signed, we remain your local point of contact. Your Australian clients call us when something needs attention. We handle it the same day in their time zone, without the delay of a 12-hour time difference. That is what turns a first contract into a long-term account.
05
Our success is tied to yours. Structurally, not just in theory.
We work on a base retainer plus commission on results. The base pays for the real ongoing work. The prospecting, the meetings, the follow-ups, the aftercare. The commission means the better we sell for you, the better we do. Simple.
- The fit
Who we are looking to work with
We currently represent three international companies in the Australian market. A Chinese technology company, a Chilean mining equipment parts company, and a French technology company. Each is at a different stage. All have one thing in common. A dedicated Australian sales team working their pipeline every single day.
Our portfolio has room for the right company. If your company has a product that is ready for Australia and you want a dedicated sales team on the ground, talk to us. We will tell you honestly in the first conversation whether we are the right fit.
If you have already decided Australia is the next market, the only question left is who you trust to sell it for you.
- Capacity for one new client
Ready to put a dedicated Australian sales team to work?
¿Listo para entrar al mercado australiano? Hablemos sin compromiso. →
准备好进入澳大利亚市场了吗？联系我们。。 →
