The Lead Quality Problem: Why Your Sales Team Hates Your Marketing Leads
The Lead Quality Problem: Why Your Sales Team Hates Your Marketing Leads Picture your last sales meeting. Think about lead quality. The marketing director presents a proud-looking chart showing lead volume is up and cost-per-lead is down. Then, the head of sales stands up and says, “These leads are garbage. My team is wasting their […]
Marketing That Sells: From Clicks and Leads to Closed-Won Deals and Sale
Your business has a marketing budget. But is it marketing that sells? Every month, you spend it on ads, content, and technology. Your agency sends you a report filled with impressive numbers: thousands of clicks, a low cost-per-lead, a high open rate. So why isn’t your revenue growing faster? This is the most common and […]